Charo brand logo

Charo Ruiz is a fashion brand founded in 1989 by the designer herself, committed to celebrating femininity and freedom in each of its pieces. The collections are crafted on the island using natural fabrics and finishes, enhancing the beauty of women. The project that Charo began with no great expectations has evolved into a family-run, independent business, now led by her children, Pablo and Paloma. They bring a fresh perspective to the brand, preserving its essence while continuing to carry out its original mission: to honor tradition, celebrate femininity, and embrace the freedom of the island where they grew up.

www.charoruiz.com

Two women with long dark hair wearing white eyelet summer dresses standing next to a mirror outdoors during the golden hour
A woman with wet hair in a floral off-the-shoulder dress standing in water, looking over her shoulder.
A woman sitting on stone steps against a rustic stone wall, wearing a patterned dress, with her hands resting on her face, illuminated by warm sunlight.
A young woman with dark hair stands outdoors holding a large woven basket, wearing a floral strapless top and a floral long skirt, with greenery and a pool in the background.